Career Path
Work Experience
CMO | AI & MarTech Growth Architect
Maya Interaktive Agency
- Growth Strategy & Omnichannel Architecture: Designing and executing comprehensive B2B/B2C omnichannel growth frameworks, integrating ATL/BTL/TTL channels with automated MarTech stacks to ensure a unified user experience.
- AI Innovation & LLM/GEO SEO: Spearheading the agency’s transition into generative AI search, developing optimization models for Generative Engine Optimization (GEO) and Large Language Model (LLM) visibility (ChatGPT, Perplexity, Gemini).
- Marketing Engineering & MarTech Infra: Architecting robust tech infrastructures, integrating custom data pipelines (Python, Node.js, PHP), scaling secure multi-platform CMS environments (WordPress, Magento, PrestaShop), and optimizing cloud/hosting architectures.
- Performance Marketing & ROI Maximization: Overseeing multi-channel performance campaigns (Google, Meta, LinkedIn, TikTok) with a focus on data-driven attribution, hyper-targeted budget allocation, and scaling ROAS/ROI.
- Market Intelligence & Analytics: Leading market research, competitive benchmarking, and SWOT analyses to extract actionable user behavior insights and build predictive growth models.
- UX/UI & Brand Engineering: Directing the creative and technical alignment of brand identities, graphic design systems, and data-backed UX/UI product workflows to optimize conversion rates (CRO).
- Digital PR & Social Media Systems: Scaling amplified PR 2.0 strategies and multi-platform organic distribution networks to compound brand equity and organic lead generation.
Marketing Manager
Valea Iazurilor
- B2B & B2C Growth Engineering: Formulated and executed tailored business development strategies, successfully capturing high-ticket corporate events (B2B) alongside compounding recurring weekend consumer traffic (B2C).
- Strategic Branding & Market Positioning: Spearheaded comprehensive rebranding initiatives that elevated the property’s regional market authority, significantly increasing top-of-mind awareness and asset valuation.
- Omnichannel Demand Generation: Designed and deployed integrated promotional frameworks — blending early digital adoption with traditional event marketing — to maximize venue capacity across peak and off-peak seasons.
- Commercial Strategy & Partnerships: Formulated data-driven pricing models, loyalty frameworks, and strategic corporate alliances to optimize customer lifetime value (LTV) and secure predictable revenue pipelines.
Marketing Manager
Restaurant La Bibicii
- Multi-Stream Revenue Optimization: Designed and executed end-to-end commercial strategies for high-margin B2B corporate catering alongside scaling B2C high-volume delivery operations in a competitive urban market.
- Customer Acquisition & Retention Systems: Formulated data-backed, seasonal promotional structures and personalized loyalty packages that maximized customer lifetime value (LTV) and compressed user churn.
- Cross-Functional Team Orchestration: Led continuous synchronization with internal operations, kitchen management, and logistics units to guarantee flawless project execution and maintain strict service-level agreements (SLAs).
- Brand Activation & Visibility Campaigns: Deployed targeted, high-impact regional marketing and experiential events that elevated the brand’s local footprint and generated sustained organic word-of-mouth visibility.
Deputy Claims Director / Insurance Inspector
SAFETY BROKER DE ASIGURARE
- Process Optimization & Claims Architecture: Streamlined the end-to-end damage assessment and claims resolution workflows, significantly reducing processing cycle times and increasing operational efficiency.
- High-Stakes Negotiation & Brokerage Growth: Deployed advanced corporate negotiation frameworks to finalize complex claims settlements, minimize risk exposure, and drive strategic retail brokerage sales.
- Cross-Functional Risk Governance: Collaborated closely with corporate legal, underwriting, and field operations teams to ensure flawless enforcement of internal policies and national insurance regulations.
- Strategic Commercial Development: Contributed directly to the formulation of data-backed automotive product strategies, optimizing the insurance portfolio mix for maximum client retention.
- Core Competencies Evaluated: Risk Assessment · Complex Negotiation · Claims Operations · Regulatory Compliance · Commercial Strategy
Learning Journey
Education & Training
Academic Background
2004 – 2007
Ecological University of Bucharest
Bachelor's Degree · IEFS — Institute of Physical Education and Sports
Bachelor's Degree in Coaching, Strategy, and Sports Performance. Strategic formulation, competitive benchmarking, data-driven research methodology and high-performance leadership aligned with European excellence standards. Core Skills: Strategic Planning • Performance Analytics • Scientific Research Methodology • Leadership & Coaching.
2001 – 2003
National High School of Athletics — L.N.P.A. Câmpulung Muscel
High School Diploma · E.F.S. — Physical Education & Sports
High School Graduate – Athletics & Sports Performance Specialisation. Elite-level resilience, target-driven focus and tactical execution within Romania's unique national athletics infrastructure. Skills: Athletics • High-Pressure Execution • Goal-Oriented Discipline.
1999 – 2001
„Mircea Eliade” High School of Bucharest
High School Diploma · Informatics Specialisation
High School Diploma – Informatics Specialisation. Early-stage competencies in computer science, algorithmic thinking and structural logic — the foundation for current full-stack development and AI architecture capabilities. Skills: Information Technology • Problem Solving • Algorithmic Logic.
Certifications (28)
Marketing Strategy
Business and Marketing Strategies Specialization
Digital Advertising
Digital Advertising Certified
Digital Marketing
Digital Marketing Certified
Email Marketing
Email Marketing Certified
Digital Marketing
Fundamentals of Digital Marketing
Social Media
LinkedIn Marketing Solutions Fundamentals
SEO
Search Engine Optimization Basics
Content Marketing
Viral Marketing and How to Craft Contagious Content
SEO
Search Engine Optimization (SEO) Specialization
SEO
SEO with Squarespace
Paid Social
Facebook Ads Manager
Paid Social
Facebook and Instagram
Paid Social
A/B Testing
Paid Social
Ad Policies for Content, Creative, and Targeting
Paid Social
How to Buy Instagram Ads
Paid Social
Audience Network: Extend Your Campaign's Reach
Paid Social
Messenger: Connect and Communicate With Customers
Paid Social
Building Your Mobile Presence With Instagram Business Tools
Paid Social
Introduction to Atlas
Paid Social
Plan Reach and Frequency Campaigns with Campaign Planner
Paid Social
How Journalists Can Best Utilize Facebook and Instagram
Paid Social
Creative Hub: Bring Your Ideas to Life on Mobile
Paid Social
Achieving Scale with the Reach Objective
Marketing Strategy
Sports Marketing
SEO
Increase SEO Traffic with WordPress
SEO
Google SEO Fundamentals
SEO
Optimizing a Website for Google Search
Digital Marketing
Marketing in a Digital World