Razvan G. Niculae
Executiv de Marketing & Transformare AI cu peste 18 ani de experiență în growth, brand, MarTech și sisteme software. Conectez strategia executivă cu execuția hands-on — de la performance marketing, AEO/GEO și generative discovery la workflow-uri AI, SaaS, automatizare și platforme full-stack. Focusul meu: creștere măsurabilă, eficiență operațională și capabilitate digitală durabilă.
“Marketing is both science and art.”
Strategy, transformation and execution — in one operating profile
I work at the intersection of marketing leadership, business growth and technology. Over more than 18 years, my career evolved from traditional and digital marketing into performance, MarTech, software engineering and AI-enabled business systems. Today I combine executive decision-making with practical technical depth: defining growth strategy, building marketing infrastructure, integrating data and automation, developing digital products and applying generative AI to real operational workflows.
Business & Growth Leadership
Marketing strategy, positioning, budgeting, market intelligence, performance management and omnichannel execution.
AI & MarTech Architecture
Turning business processes into connected AI, automation, data and marketing systems.
Hands-on Systems Building
Enough technical depth to prototype, integrate, build and validate software, workflows and infrastructure directly.
Where business strategy meets AI, marketing and systems execution
AI Transformation & Automation
Applied AI for real business processes, focused on integration, control and measurable usefulness.
Growth & Performance Marketing
Measurable acquisition, conversion and growth across paid, owned and organic channels.
Search, AEO & Generative Discovery
Visibility across classical search and AI-first discovery ecosystems.
MarTech & Marketing Engineering
Connecting marketing strategy with the technology, data and integrations required for execution.
Product & Full-Stack Systems
Digital products, internal tools and SaaS-oriented systems built and integrated hands-on.
Brand, Experience & Omnichannel
Brand, UX and customer experience aligned with commercial objectives.
Current capability stack
Leadership & Growth
AI & Intelligent Systems
MarTech & Search
Software & Platforms
Commerce & CMS
Creative & Experience
Applied AI, automation and systems thinking
AI Workflow Orchestration
Structured execution, context management, tool integration, validation and human oversight — without exposing private implementation details.
AI-Assisted Engineering
AI-assisted coding, architecture, repository analysis, debugging, testing, documentation and controlled implementation.
Cloud & Data Application Stack
Modern application delivery combining full-stack development, cloud deployment and managed backend/data services.
Work Experience
CMO | AI & MarTech Growth Architect
Maya Interaktive
- Growth Strategy & Omnichannel Architecture: Designing and executing comprehensive B2B/B2C omnichannel growth frameworks, integrating ATL/BTL/TTL channels with automated MarTech stacks to ensure a unified user experience.
- AI Transformation & LLM/SEO/AEO/GEO: Spearheading the agency’s transition into generative AI search, developing optimization models for Generative Engine Optimization (GEO) and Large Language Model (LLM) visibility (ChatGPT, Claude, Gemini).
- Marketing Engineering & MarTech Infra: Architecting robust tech infrastructures, integrating custom data pipelines (Python, Node.js, PHP), scaling secure multi-platform CMS environments (WordPress, Magento, PrestaShop), and optimizing cloud/hosting architectures.
- Growth & Performance Marketing & ROI Maximization: Overseeing multi-channel performance campaigns (Google, Meta, LinkedIn, TikTok) with a focus on data-driven attribution, hyper-targeted budget allocation, and scaling ROAS/ROI.
- Market Intelligence & Analytics: Leading market research, competitive benchmarking, and SWOT analyses to extract actionable user behavior insights and build predictive growth models.
- UX/UI & Brand Engineering: Directing the creative and technical alignment of brand identities, graphic design systems, and data-backed UX/UI product workflows to optimize conversion rates (CRO).
- Digital PR & Social Media Systems: Scaling amplified PR 2.0 strategies and multi-platform organic distribution networks to compound brand equity and organic lead generation.
Marketing Manager
Valea Iazurilor
- Devised strategic plans aimed at enhancing location branding and boosting popularity.
- Created and applied growth marketing strategies tailored for both B2C and B2B sectors.
Marketing Manager
Restaurant La Bibicii
- Coordinated and implemented strategies for catering services, deliveries, and event organisation.
- Developed and promoted customised offers to attract and retain customers.
- Optimised customer experience through creative and effective marketing campaigns.
Insurance Inspector (Assistant Claims Director)
Safety Broker SRL
- Managed and assisted with auto damage evaluations ensuring compliance with company policies and industry regulations.
- Collaborated with internal teams to optimise claims assessment and resolution processes.
- Contributed to operational efficiency and improved customer satisfaction.
From digital foundations to AI-native business systems
Digital Foundations
Computing, graphics, web production, office systems, virtualisation and Linux environments.
Web & Digital Platforms
HTML/CSS/JavaScript, PHP, MySQL, CMS, e-commerce, hosting and digital production.
AI, Cloud, Automation & Modern Engineering
Python, Node.js, React/Next.js, Docker, Git, Supabase, Vercel, AI-assisted engineering, automation, MarTech integration and SaaS systems.
Education & Certifications
Academic Background
Ecological University of Bucharest
2004 – 2007Bachelor's Degree · IEFS — Institute of Physical Education and Sports
Bachelor's Degree in Coaching, Strategy, and Sports Performance. Strategic formulation, competitive benchmarking, data-driven research methodology and high-performance leadership aligned with European excellence standards. Core Skills: Strategic Planning • Performance Analytics • Scientific Research Methodology • Leadership & Coaching.
National High School of Athletics — L.N.P.A. Câmpulung Muscel
2001 – 2003High School Diploma · E.F.S. — Physical Education & Sports
High School Graduate – Athletics & Sports Performance Specialisation. Elite-level resilience, target-driven focus and tactical execution within Romania's unique national athletics infrastructure. Skills: Athletics • High-Pressure Execution • Goal-Oriented Discipline.
„Mircea Eliade” High School of Bucharest
1999 – 2001High School Diploma · Informatics Specialisation
High School Diploma – Informatics Specialisation. Early-stage competencies in computer science, algorithmic thinking and structural logic — the foundation for current full-stack development and AI architecture capabilities. Skills: Information Technology • Problem Solving • Algorithmic Logic.
Certifications (28)
Business and Marketing Strategies Specialization
University of London
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Digital Advertising Certified
HubSpot Academy
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Digital Marketing Certified
HubSpot Academy
0A387059F1FC418D813695895359490B
Email Marketing Certified
HubSpot Academy
FF95A0D5049D4907A1FFFE2217353FAC
Fundamentals of Digital Marketing
Google Digital Workshop
DTF LKP NFT
LinkedIn Marketing Solutions Fundamentals
LinkedIn Marketing Labs
7RZ7P7SRBPQB
Search Engine Optimization Basics
Mangools
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania
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Search Engine Optimization (SEO) Specialization
UC Davis
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SEO with Squarespace
Coursera Project Network
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Facebook Ads Manager
Facebook Blueprint
Facebook and Instagram
Facebook Blueprint
A/B Testing
Facebook Blueprint
Ad Policies for Content, Creative, and Targeting
Facebook Blueprint
How to Buy Instagram Ads
Facebook Blueprint
Audience Network: Extend Your Campaign's Reach
Facebook Blueprint
Messenger: Connect and Communicate With Customers
Facebook Blueprint
Building Your Mobile Presence With Instagram Business Tools
Facebook Blueprint
Introduction to Atlas
Facebook Blueprint
Plan Reach and Frequency Campaigns with Campaign Planner
Facebook Blueprint
How Journalists Can Best Utilize Facebook and Instagram
Facebook Blueprint
Creative Hub: Bring Your Ideas to Life on Mobile
Facebook Blueprint
Achieving Scale with the Reach Objective
Facebook Blueprint
Sports Marketing
Northwestern University (Coursera)
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Increase SEO Traffic with WordPress
Coursera Project Network
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Google SEO Fundamentals
UC Davis (Coursera)
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Optimizing a Website for Google Search
UC Davis (Coursera)
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Marketing in a Digital World
University of Illinois (Coursera)
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Rules for a Successful Life
Principles I live and work by — a personal framework shaped by experiences in life.
The Pitch That Built Me
Before strategy decks and campaign dashboards, there was a football pitch. From 1993 to 2005, I competed at professional level — junior academies, national youth team, and league clubs across Romania. Those years taught me everything that truly matters: discipline, reading situations before they unfold, and the irreplaceable power of a team aligned around one goal.
“When the final whistle blew on my playing career, I didn't walk away from competition — I redirected it. The same drive that pushed me through training sessions and league matches became the engine behind 18+ years of building brands, running campaigns, and mastering every layer of the marketing stack.”
— Razvan G. Niculae
The Alter Ego
Football shaped the discipline. Marketing built the career. But there is a third chapter — one born from 15+ years of HoReCa experience, a deep love for Romanian gastronomy, and a filmmaker's eye for beauty. In 2020, all of it converged into one concept.
Let's Work Together
Contact Info